Loungeandcloth
loungeandcloth.com
Lounge & Cloth is a curated lifestyle brand offering luxe hair ties and scented candle collections (Hibernate, Escape, Balance, Awaken) designed for wellbeing and everyday style. Created by Michelle Baartz, the brand partners with fitness studios, boutique hotels, and wellness centres to promote self-investment and mindful living.
Products
19
Collections
2
Pages
8
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Health & Wellness Ranking
#6 / 378
Top 2% in category
Category Avg Performance
57
+6 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#4 in Health & Wellness
Top 1% of stores
91% below average
19 products vs 212 avg
Faster than 98% of Health & Wellness stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
91% below average
avg
93% below average
avg
68% below average
avg
81% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Health & Wellness Stores
Other health & wellness stores with similar size
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About Loungeandcloth
Loungeandcloth is a health & wellness ecommerce store built on shopify and operating in UA. The store currently offers 19 products organized across 2 collections, making it comparable in size for the health & wellness category.
Theme and Design
Loungeandcloth uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Loungeandcloth achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Loungeandcloth has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Loungeandcloth ranks #4 out of 593 stores we track. This places them in the top 1% of health & wellness stores by product catalog size.
Last scanned
Feb 23, 2026
