Lovisa
lovisa.co.uk
Lovisa is a fashion jewellery retailer specializing in trend-driven, waterproof jewellery including statement earrings, necklaces, rings, wristwear, and body piercings. The store offers a range of styles from dainty pieces to statement jewellery, with frequent promotions on bundles and mix-and-match collections.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
22,172
-71Collections
321
Pages
49
Blog Posts
39
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Jewellery & Watches category average (57)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-30 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.320
Cumulative Layout Shift
193ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
2665% above average
22,172 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 27/100
-71 products
Over the past month
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
2665% above average
avg
346% above average
avg
75% above average
avg
15% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-0%)
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Feb 2026
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About Lovisa
Lovisa is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 22,172 products organized across 321 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Lovisa uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lovisa achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lovisa has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Lovisa ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size. Over the past month, the store has reduced its catalog by 71 products.
Last scanned
Feb 23, 2026
