Lydia
lydia.london
Lydia. is a UK-based design and print studio specializing in fun, whimsical illustrated stationery, gifts, and homeware. The brand offers greetings cards, notebooks, coasters, screen-printed fine bone china mugs, art prints, and tea towels, all produced using 100% recycled paper or organic cotton materials.
Products
327
Collections
91
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#6230 / 16375
Faster than 62% of stores
Books & Stationery Ranking
#128 / 273
Top 47% in category
Category Avg Performance
60
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.9s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#125 in Books & Stationery
Above average (top 30%)
85% below average
327 products vs 2,250 avg
Faster than 53% of Books & Stationery stores
PageSpeed score: 62/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
85% below average
avg
2% below average
avg
20% below average
avg
92% below average
avg
Category Intelligence
How Lydia compares to other books & stationery stores
3%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 30% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
Other books & stationery stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Lydia
Lydia is a books & stationery ecommerce store built on shopify and operating in NO. The store currently offers 327 products organized across 91 collections, making it comparable in size for the books & stationery category.
Theme and Design
Lydia uses the Supply theme from the Shopify Theme Store. This theme choice is used by 3% of books & stationery stores.
Performance Analysis
Based on Google PageSpeed Insights, Lydia achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lydia has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Lydia ranks #125 out of 412 stores we track. This places them in the top 30% of books & stationery stores by product catalog size.
Last scanned
Feb 19, 2026
