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Melchiorjewellery

shopify

melchiorjewellery.co.uk

Melchior Jewellery is a specialized jewelry retailer offering sterling silver and hypoallergenic jewelry for children and women, including screw-back earrings, body jewelry, rings, bracelets, necklaces, and charm collections designed with safety and everyday wearability in mind.

Jewellery & Watches
Maker
US / USD
judge.me
PayPal
Visit Store

Performance Needs Attention

This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

2,413

Collections

76

Pages

12

Blog Posts

37

CommerceRank Score

Overall store health assessment based on 5 key factors

B

74/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Jewellery & Watches category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

-15 below avg

Category Avg LCP

1.8s

Faster than avg

42

Performance

96

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

1.5s

First Contentful Paint

TTFBgood

344ms

Time to First Byte

SIpoor

9.2s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

201% above average

2,413 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 42/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products2,413 / avg 802

201% above average

avg

Collections76 / avg 72

6% above average

avg

Pages12 / avg 28

57% below average

avg

Blog Posts37 / avg 46

20% below average

avg

Theme & Design

Theme Name

Maker

Type

Theme Store

Theme Store ID

765

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (12 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

2,413 products76 collections12 pages37 blogs

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About Melchiorjewellery

Melchiorjewellery is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 2,413 products organized across 76 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Melchiorjewellery uses the Maker theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Melchiorjewellery achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Melchiorjewellery uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Melchiorjewellery ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Melchiorjewellery | Jewellery & Watches Store Analysis | CommerceRank