Melin
melin.com
Melin is a premium headwear company offering performance-engineered hats and caps, including their signature Hydro Collection featuring moisture-wicking materials designed for comfort and durability across various activities and styles.
Performance Needs Attention
This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
364
-1Collections
592
+27Pages
180
+2Blog Posts
103
+2CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 32 points below Fashion & Clothing category average (57)
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#15977 / 16375
Faster than 2% of stores
Fashion & Clothing Ranking
#2913 / 2989
Top 97% in category
Category Avg Performance
57
-32 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.0s
Largest Contentful Paint
0.040
Cumulative Layout Shift
1458ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1234 in Fashion & Clothing
Above average (top 28%)
56% below average
364 products vs 819 avg
Slower than 97% of Fashion & Clothing stores
PageSpeed score: 25/100
+90 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
56% below average
avg
537% above average
avg
339% above average
avg
222% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+33%)
Removed 1 products last month
1+ year
Since Feb 2025
Above average catalog size
Top 28% by catalog size
high
Strong content (103 blogs, 180 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Feb 2025
Similar Fashion & Clothing Stores
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About Melin
Melin is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 364 products organized across 592 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Melin uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Melin achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Melin uses Reviews.io for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Melin ranks #1234 out of 4419 stores we track. This places them in the top 28% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 90 products.
Last scanned
Feb 18, 2026
