Thealleyonline
thealleyonline.co.uk
The Alley Online is a women's fashion ecommerce store offering contemporary clothing including tops, dresses, jumpsuits, coats, knitwear, and accessories across multiple style categories such as activewear, denim, and beachwear. The store features trend-led collections with price-point filtering and offers free worldwide shipping.
Performance Needs Attention
This store scores 21/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
352
Collections
47
Pages
18
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 36 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-36 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
57% below average
352 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 21/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
57% below average
avg
49% below average
avg
56% below average
avg
91% below average
avg
Category Intelligence
How Thealleyonline compares to other fashion & clothing stores
5%
of Fashion & Clothing stores use Yotpo
19%
of Fashion & Clothing stores use Zip (Quadpay)
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Thealleyonline
Thealleyonline is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 352 products organized across 47 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Thealleyonline uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thealleyonline achieves a performance score of 21/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thealleyonline uses Yotpo for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Thealleyonline ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
