Merchology
merchology.com
Merchology is a B2B custom merchandise and corporate gifts provider offering branded apparel, accessories, and drinkware from premium brands like Nike, Under Armour, The North Face, and YETI. The company specializes in customized logo merchandise, sustainable options, and employee appreciation gifts with free logo design and expedited shipping options.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
61,835
Collections
1,049
Pages
381
Blog Posts
80
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 31 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-31 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
109ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
486ms
Time to First Byte
11.9s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
5874% above average
61,835 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
5874% above average
avg
1228% above average
avg
877% above average
avg
51% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (80 blogs, 381 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Merchology
Merchology is a gifts & hampers ecommerce store built on shopify and operating in US. The store currently offers 61,835 products organized across 1,049 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Merchology uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Merchology achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Merchology has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Merchology ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
