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Micro Scooters

shopify

micro-scooters.co.uk

Micro Scooters is the official store for Micro-branded scooters and ride-on toys for children and adults. The store offers a wide range of products including 3-wheeled mini scooters, balance bikes, ride-on toys, cruiser scooters, and related travel solutions, with a focus on children's products starting from 12 months old, backed by a 28-day trial guarantee.

Toys & Games
Bespoke
GB / GBP
Yotpo
PayPal +1
Visit Store

Performance Needs Attention

This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,144

Collections

88

Pages

147

Blog Posts

195

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Toys & Games category average (59)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#13156 / 16375

Faster than 20% of stores

Toys & Games Ranking

#251 / 293

Top 86% in category

Category Avg Performance

59

-15 below avg

Category Avg LCP

1.6s

Slower than avg

44

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

115ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

1.9s

First Contentful Paint

TTFBneeds work

971ms

Time to First Byte

SIpoor

10.4s

Speed Index

Store Audit

Actionable insights compared to 465 Toys & Games stores

#102 in Toys & Games

Top 22% of stores

46% below average

1,144 products vs 2,106 avg

Slower than 86% of Toys & Games stores

PageSpeed score: 44/100

Category Benchmarks

Compared to 465 stores in Toys & Games

Products1,144 / avg 2,106

46% below average

avg

Collections88 / avg 82

7% above average

avg

Pages147 / avg 14

950% above average

avg

Blog Posts195 / avg 28

596% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

7 months

Since Aug 2025

Market Position

Larger than 75% of category

Top 22% by catalog size

Content Investment

high

Strong content (195 blogs, 147 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Aug 2025

1,144 products88 collections147 pages195 blogs

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About Micro Scooters

Micro Scooters is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 1,144 products organized across 88 collections, making it comparable in size for the toys & games category.

Theme and Design

Micro Scooters uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Micro Scooters achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Micro Scooters uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Toys & Games category, Micro Scooters ranks #102 out of 465 stores we track. This places them in the top 22% of toys & games stores by product catalog size.

Last scanned

Feb 18, 2026

Micro Scooters | Toys & Games Store Analysis | CommerceRank