Micro Scooters
micro-scooters.co.uk
Micro Scooters is the official store for Micro-branded scooters and ride-on toys for children and adults. The store offers a wide range of products including 3-wheeled mini scooters, balance bikes, ride-on toys, cruiser scooters, and related travel solutions, with a focus on children's products starting from 12 months old, backed by a 28-day trial guarantee.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,144
Collections
88
Pages
147
Blog Posts
195
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Toys & Games category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13156 / 16375
Faster than 20% of stores
Toys & Games Ranking
#251 / 293
Top 86% in category
Category Avg Performance
59
-15 below avg
Category Avg LCP
1.6s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
115ms
Interaction to Next Paint
Additional Metrics
1.9s
First Contentful Paint
971ms
Time to First Byte
10.4s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#102 in Toys & Games
Top 22% of stores
46% below average
1,144 products vs 2,106 avg
Slower than 86% of Toys & Games stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 465 stores in Toys & Games
46% below average
avg
7% above average
avg
950% above average
avg
596% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
7 months
Since Aug 2025
Larger than 75% of category
Top 22% by catalog size
high
Strong content (195 blogs, 147 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Aug 2025
Similar Toys & Games Stores
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About Micro Scooters
Micro Scooters is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 1,144 products organized across 88 collections, making it comparable in size for the toys & games category.
Theme and Design
Micro Scooters uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Micro Scooters achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Micro Scooters uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Micro Scooters ranks #102 out of 465 stores we track. This places them in the top 22% of toys & games stores by product catalog size.
Last scanned
Feb 18, 2026
