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Mimiboutique

shopify

mimiboutique.co.uk

MIMI Boutique is a women's clothing boutique offering contemporary fashion including dresses, tops, joggers, leggings, coats, jackets, and shoes. The store, operated by a mother and daughter team, receives new stock daily and offers next-day delivery in the UK.

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Products

122

Collections

20

Pages

7

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

63/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Fashion & Clothing Ranking

#2 / 2989

Top 0% in category

Category Avg Performance

57

+2 above avg

Category Avg LCP

1.9s

Faster than avg

59

Performance

91

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

90ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.5s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3 in Fashion & Clothing

Top 0% of stores

85% below average

122 products vs 819 avg

Faster than 100% of Fashion & Clothing stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products122 / avg 819

85% below average

avg

Collections20 / avg 93

78% below average

avg

Pages7 / avg 41

83% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

122 products20 collections7 pages3 blogs

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About Mimiboutique

Mimiboutique is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 122 products organized across 20 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Mimiboutique uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Mimiboutique achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Mimiboutique has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Mimiboutique ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.

Last scanned

Feb 22, 2026

Mimiboutique | Fashion & Clothing Store Analysis | CommerceRank