Debut
appuntidiviaggioboutique.com
Appunti di Viaggio Boutique is an Italian fashion boutique specializing in curated clothing pieces including outerwear, jackets, trousers, skirts, dresses, jumpsuits, and printed fabrics. The store focuses on quality construction, refined details, and artisanal craftsmanship from emerging and established brands.
Products
120
Collections
20
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5152 / 16375
Faster than 69% of stores
Fashion & Clothing Ranking
#1000 / 2989
Top 33% in category
Category Avg Performance
57
+8 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2132 in Fashion & Clothing
Above average (top 48%)
85% below average
120 products vs 819 avg
Faster than 67% of Fashion & Clothing stores
PageSpeed score: 65/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
85% below average
avg
78% below average
avg
78% below average
avg
91% below average
avg
Category Intelligence
How Debut compares to other fashion & clothing stores
8%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 48% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Debut
Debut is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 120 products organized across 20 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Debut ranks #2132 out of 4419 stores we track. This places them in the top 48% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
