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Mjschocolate

shopify

mjschocolate.store

MJ's Chocolates is a UK-based confectionery retailer specializing in pick & mix sweets, retro candy favorites, gummies, and giant chocolate cables. The store offers customizable sweet selections, seasonal collections, and gift hampers, with fast delivery for parties, events, and personal enjoyment.

Food & Drink
Loft
GB / GBP
Yotpo
Pipe +2
Visit Store

Products

43

Collections

8

Pages

15

Blog Posts

6

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 21 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Food & Drink Ranking

#8 / 1334

Top 1% in category

Category Avg Performance

56

+4 above avg

Category Avg LCP

1.7s

60

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#4 in Food & Drink

Top 0% of stores

82% below average

43 products vs 235 avg

Faster than 99% of Food & Drink stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products43 / avg 235

82% below average

avg

Collections8 / avg 34

76% below average

avg

Pages15 / avg 18

17% below average

avg

Blog Posts6 / avg 46

87% below average

avg

Theme & Design

Theme Name

Loft

Type

Theme Store

Theme Store ID

846

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

Pipe
PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

43 products8 collections15 pages6 blogs

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About Mjschocolate

Mjschocolate is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 43 products organized across 8 collections, making it comparable in size for the food & drink category.

Theme and Design

Mjschocolate uses the Loft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Mjschocolate achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Mjschocolate uses Yotpo for customer reviews and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Mjschocolate ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.

Last scanned

Feb 23, 2026

Mjschocolate | Food & Drink Store Analysis | CommerceRank