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Debut

appleyardwines.com

AppleYard Wines is a premium wine retailer offering an extensive selection of independent wines specializing in Spanish and Provence wines, with additional stock from France, Italy, Portugal, Argentina, California, New Zealand, Australia, Chile, and Kent. The shop provides collection, delivery services, and operates an on-site wine bar for tastings.

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Products

44

Collections

9

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

45/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content8/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#4263 / 16375

Faster than 74% of stores

Food & Drink Ranking

#293 / 1334

Top 22% in category

Category Avg Performance

56

+11 above avg

Category Avg LCP

1.7s

67

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#712 in Food & Drink

Above average (top 40%)

81% below average

44 products vs 235 avg

Faster than 78% of Food & Drink stores

PageSpeed score: 67/100

No BNPL options

52% of Food & Drink stores offer PayPal

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products44 / avg 235

81% below average

avg

Collections9 / avg 34

74% below average

avg

Pages3 / avg 18

83% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Category Intelligence

How Debut compares to other food & drink stores

Theme Adoption

11%

of Food & Drink stores use this theme

Insights

  • 52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 40% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (26% of category uses one)No BNPL detected (62% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

44 products9 collections3 pages3 blogs

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About Debut

Debut is a food & drink ecommerce store built on and operating in GB. The store currently offers 44 products organized across 9 collections, making it comparable in size for the food & drink category.

Theme and Design

Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.

Performance Analysis

Based on Google PageSpeed Insights, Debut achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, Debut ranks #712 out of 1794 stores we track. This places them in the top 40% of food & drink stores by product catalog size.

Last scanned

Feb 24, 2026

Debut | Food & Drink Store Analysis | CommerceRank