Debut
appleyardwines.com
AppleYard Wines is a premium wine retailer offering an extensive selection of independent wines specializing in Spanish and Provence wines, with additional stock from France, Italy, Portugal, Argentina, California, New Zealand, Australia, Chile, and Kent. The shop provides collection, delivery services, and operates an on-site wine bar for tastings.
Products
44
Collections
9
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4263 / 16375
Faster than 74% of stores
Food & Drink Ranking
#293 / 1334
Top 22% in category
Category Avg Performance
56
+11 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#712 in Food & Drink
Above average (top 40%)
81% below average
44 products vs 235 avg
Faster than 78% of Food & Drink stores
PageSpeed score: 67/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
81% below average
avg
74% below average
avg
83% below average
avg
93% below average
avg
Category Intelligence
How Debut compares to other food & drink stores
11%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Debut
Debut is a food & drink ecommerce store built on and operating in GB. The store currently offers 44 products organized across 9 collections, making it comparable in size for the food & drink category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Debut ranks #712 out of 1794 stores we track. This places them in the top 40% of food & drink stores by product catalog size.
Last scanned
Feb 24, 2026
