Municipal
municipal.com
MUNICIPAL is a performance-focused apparel and footwear brand founded in 2019 that creates sport utility clothing and shoes. The brand emphasizes quality, versatile performance, and comfort, offering products such as running shoes with proprietary comfort systems (M.FLOAT™) and performance athletic wear including running shirts and shorts.
Products
977
Collections
113
Pages
27
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11469 / 16375
Faster than 30% of stores
Fashion & Clothing Ranking
#2082 / 2989
Top 70% in category
Category Avg Performance
57
-7 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
2.6s
First Contentful Paint
478ms
Time to First Byte
9.3s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#619 in Fashion & Clothing
Top 14% of stores
19% above average
977 products vs 819 avg
Slower than 70% of Fashion & Clothing stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
19% above average
avg
22% above average
avg
34% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
8 months
Since Aug 2025
Larger than 75% of category
Top 14% by catalog size
low
Basic content (27 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Municipal
Municipal is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 977 products organized across 113 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Municipal uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Municipal achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Municipal uses Yotpo for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Municipal ranks #619 out of 4419 stores we track. This places them in the top 14% of fashion & clothing stores by product catalog size.
Last scanned
Feb 18, 2026
