Musclesquad
musclesquad.com
MuscleSquad is a UK-based retailer of premium home and commercial gym equipment. They offer a wide range of fitness products including dumbbells, kettlebells, squat racks, cable machines, benches, barbells, weight plates, storage solutions, and gym accessories at competitive prices.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
226
-1Collections
40
Pages
62
Blog Posts
111
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Fitness Equipment category average (50)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fitness Equipment Ranking
#7 / 89
Top 8% in category
Category Avg Performance
50
-23 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.200
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 125 Fitness Equipment stores
#2 in Fitness Equipment
Top 2% of stores
63% above average
226 products vs 139 avg
Faster than 92% of Fitness Equipment stores
PageSpeed score: 27/100
-1 products
Over the past month
Category Benchmarks
Compared to 125 stores in Fitness Equipment
63% above average
avg
14% above average
avg
114% above average
avg
50% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (111 blogs, 62 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
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About Musclesquad
Musclesquad is a fitness equipment ecommerce store built on shopify and operating in GB. The store currently offers 226 products organized across 40 collections, making it larger than average for the fitness equipment category.
Theme and Design
Musclesquad uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Musclesquad achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 73/100 for accessibility and 75/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Musclesquad uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fitness Equipment category, Musclesquad ranks #2 out of 125 stores we track. This places them in the top 2% of fitness equipment stores by product catalog size. Over the past month, the store has reduced its catalog by 1 products.
Last scanned
Feb 23, 2026
