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Myfoxandwolf

shopify

myfoxandwolf.com

FOX & WOLF is a luxury home fragrance boutique offering award-winning scented candles, reed diffusers, wax melts, electric diffusers, and home sprays. All products are hand-poured in Spain and formulated to be paraffin-free, vegan, and cruelty-free.

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Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

25,852

-89

Collections

2,937

-178

Pages

2,581

Blog Posts

2,314

+89

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11788 / 16375

Faster than 28% of stores

Candle & Home Fragrance Ranking

#141 / 186

Top 76% in category

Category Avg Performance

57

-8 below avg

Category Avg LCP

1.9s

Faster than avg

49

Performance

97

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

1.1s

First Contentful Paint

TTFBgood

566ms

Time to First Byte

SIpoor

8.0s

Speed Index

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#1 in Candle & Home Fragrance

Top 0% of stores

11651% above average

25,852 products vs 220 avg

Slower than 76% of Candle & Home Fragrance stores

PageSpeed score: 49/100

+24,166 products

Over the past 6 months

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products25,852 / avg 220

11651% above average

avg

Collections2,937 / avg 47

6149% above average

avg

Pages2,581 / avg 27

9459% above average

avg

Blog Posts2,314 / avg 30

7613% above average

avg

Theme & Design

Theme Name

Reformation

Type

Theme Store

Theme Store ID

1762

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+1433%)

Removed 89 products last month

Tracking History

1+ year

Since Feb 2025

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

high

Strong content (2314 blogs, 2581 pages)

Tech Stack Maturity

Mature stack

No review platform (34% of category uses one)

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Aug 2025

25,852 products2,937 collections2,581 pages2,314 blogs

Jul 2025

25,941 products3,115 collections2,581 pages2,225 blogs

Jun 2025

26,200 products3,115 collections2,403 pages2,225 blogs

May 2025

26,799 products3,115 collections2,314 pages2,225 blogs

Apr 2025

28,118 products3,115 collections2,314 pages2,225 blogs

Mar 2025

24,987 products2,581 collections2,136 pages1,780 blogs

Feb 2025

1,686 products162 collections126 pages108 blogs

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About Myfoxandwolf

Myfoxandwolf is a candle & home fragrance ecommerce store built on shopify and operating in ES. The store currently offers 25,852 products organized across 2,937 collections, making it larger than average for the candle & home fragrance category.

Theme and Design

Myfoxandwolf uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Myfoxandwolf achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Myfoxandwolf has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Myfoxandwolf ranks #1 out of 256 stores we track. This places them in the top 0% of candle & home fragrance stores by product catalog size. Over the past 6 months, the store has grown its catalog by 24,166 products.

Last scanned

Feb 18, 2026

Myfoxandwolf | Candle & Home Fragrance Store Analysis | CommerceRank