Naio Nails
naio-nails.it
Naio Nails is a beauty cosmetics retailer offering professional-grade nail products including acrylic liquids and powders, gel polishes, acrygel, chrome powders, and nail art accessories. The brand serves both trade and retail customers with next-day delivery and maintains a strong social media presence with millions of followers.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,432
Collections
427
Pages
38
Blog Posts
66
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Beauty & Cosmetics category average (56)
- Accessibility score is 68/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#15339 / 16375
Faster than 6% of stores
Beauty & Cosmetics Ranking
#371 / 403
Top 92% in category
Category Avg Performance
56
-24 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#15 in Beauty & Cosmetics
Top 3% of stores
672% above average
2,432 products vs 315 avg
Slower than 92% of Beauty & Cosmetics stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
672% above average
avg
721% above average
avg
100% above average
avg
144% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (66 blogs, 38 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Naio Nails
Naio Nails is a beauty & cosmetics ecommerce store built on shopify and operating in ES. The store currently offers 2,432 products organized across 427 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Naio Nails uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Naio Nails achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 68/100 for accessibility and 83/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Naio Nails has not implemented a third-party review platform and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Naio Nails ranks #15 out of 572 stores we track. This places them in the top 3% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
