Naturalisticproducts
naturalisticproducts.co.uk
Naturalistic Products is a UK-based beauty retailer specializing in hair care products for curly, kinky, and coily hair textures. The store stocks a curated selection of leading natural and organic hair care brands including Bounce Curl, Cantu, Uncle Funky's Daughter, and Kinky Curly, offering shampoos, conditioners, gels, creams, and styling tools.
Performance Needs Attention
This store scores 24/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,129
+5Collections
0
Pages
0
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 32 points below Beauty & Cosmetics category average (56)
- Add essential pages: About, Contact, FAQ, Shipping & Returns
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-32 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.100
Cumulative Layout Shift
134ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
576% above average
2,129 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 24/100
+5 products
Over the past month
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
576% above average
avg
100% below average
avg
100% below average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Minimal content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Naturalisticproducts
Naturalisticproducts is a beauty & cosmetics ecommerce store built on shopify and operating in CL. The store currently offers 2,129 products organized across 0 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Naturalisticproducts uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Naturalisticproducts achieves a performance score of 24/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Naturalisticproducts uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Naturalisticproducts ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size. Over the past month, the store has grown its catalog by 5 products.
Last scanned
Feb 23, 2026
