Naturallybaby
naturallybaby.co.uk
Naturally Baby is an independent baby shop based in Leamington Spa and Warwick specializing in car seats with professional fitting services, children's shoes, cloth nappies, slings, and organic baby clothing. The store also offers midwife-led antenatal classes, baby first aid courses, and an interactive sensory room for babies.
Products
1,916
Collections
155
Pages
37
Blog Posts
39
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2199 / 16375
Faster than 87% of stores
Baby & Kids Ranking
#36 / 402
Top 9% in category
Category Avg Performance
56
+16 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
79ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
240ms
Time to First Byte
2.6s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#45 in Baby & Kids
Top 8% of stores
213% above average
1,916 products vs 612 avg
Faster than 91% of Baby & Kids stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
213% above average
avg
63% above average
avg
95% above average
avg
18% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 8% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Naturallybaby
Naturallybaby is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 1,916 products organized across 155 collections, making it larger than average for the baby & kids category.
Theme and Design
Naturallybaby uses the Local theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Naturallybaby achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Naturallybaby has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Naturallybaby ranks #45 out of 575 stores we track. This places them in the top 8% of baby & kids stores by product catalog size.
Last scanned
Feb 20, 2026
