Betty Mckenzie
betty-mckenzie.co.uk
Betty McKenzie is a family-run children's fashion retailer based in Cleethorpes that offers designer clothing and accessories for kids from newborn to 4+ years old. The store stocks a curated range of premium children's brands across categories including coats, dresses, footwear, and accessories, with free delivery on orders over £80.
Products
1,836
Collections
241
Pages
13
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
79/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+26 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
200% above average
1,836 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 82/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
200% above average
avg
154% above average
avg
32% below average
avg
52% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Betty Mckenzie
Betty Mckenzie is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 1,836 products organized across 241 collections, making it larger than average for the baby & kids category.
Theme and Design
Betty Mckenzie uses the Studio theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Betty Mckenzie achieves a performance score of 82/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Betty Mckenzie has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Betty Mckenzie ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
