Newlybornuk
newlybornuk.com
Newly Born UK is a UK-based ecommerce store offering personalized baby gifts and gift sets, including dummy clips, feeding sets, personalised headbands, blankets, and toys designed for newborns and babies. The store specializes in thoughtful, customizable gifts for baby showers and new parent occasions with fast UK delivery.
Products
73
Collections
13
Pages
5
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#9786 / 16375
Faster than 40% of stores
Baby & Kids Ranking
#227 / 402
Top 56% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
25.2s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#322 in Baby & Kids
Below 56% of stores
88% below average
73 products vs 612 avg
Slower than 56% of Baby & Kids stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
88% below average
avg
86% below average
avg
74% below average
avg
85% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
9 months
Since Jul 2025
Below average catalog size
Top 56% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Jul 2025
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Newlybornuk
Newlybornuk is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 73 products organized across 13 collections, making it comparable in size for the baby & kids category.
Theme and Design
Newlybornuk uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Newlybornuk achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Newlybornuk uses judge.me for customer reviews and offers PayPal, Klarna, Clearpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Newlybornuk ranks #322 out of 575 stores we track. This places them in the top 56% of baby & kids stores by product catalog size.
Last scanned
Feb 18, 2026
