Ettaloves
ettaloves.com
Etta Loves is a baby sensory brand offering scientifically-designed products for infants' cognitive and visual development. Their product range includes muslins, playmats, sensory flashcards, teethers, storybooks, bonding squares, and other baby essentials, with collaborations featuring artist collections from brands like Liberty and Keith Haring.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
83
+1Collections
63
Pages
39
Blog Posts
68
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Baby & Kids category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
149ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
86% below average
83 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 41/100
+1 products
Over the past month
Category Benchmarks
Compared to 575 stores in Baby & Kids
86% below average
avg
34% below average
avg
105% above average
avg
106% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (68 blogs, 39 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
Similar Baby & Kids Stores
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About Ettaloves
Ettaloves is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 83 products organized across 63 collections, making it comparable in size for the baby & kids category.
Theme and Design
Ettaloves uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ettaloves achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ettaloves uses judge.me for customer reviews and offers PayPal, Klarna, Affirm for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Ettaloves ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size. Over the past month, the store has grown its catalog by 1 products.
Last scanned
Feb 23, 2026
