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Ettaloves

shopify

ettaloves.com

Etta Loves is a baby sensory brand offering scientifically-designed products for infants' cognitive and visual development. Their product range includes muslins, playmats, sensory flashcards, teethers, storybooks, bonding squares, and other baby essentials, with collaborations featuring artist collections from brands like Liberty and Keith Haring.

Baby & Kids
Canopy
GB / GBP
judge.me
PayPal +2
Visit Store

Performance Needs Attention

This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

83

+1

Collections

63

Pages

39

Blog Posts

68

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Baby & Kids category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Baby & Kids Ranking

#3 / 402

Top 1% in category

Category Avg Performance

56

-15 below avg

Category Avg LCP

1.7s

Slower than avg

41

Performance

88

Accessibility

77

SEO

Core Web Vitals

LCPgood

2.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

149ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#11 in Baby & Kids

Top 2% of stores

86% below average

83 products vs 612 avg

Faster than 99% of Baby & Kids stores

PageSpeed score: 41/100

+1 products

Over the past month

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products83 / avg 612

86% below average

avg

Collections63 / avg 95

34% below average

avg

Pages39 / avg 19

105% above average

avg

Blog Posts68 / avg 33

106% above average

avg

Theme & Design

Theme Name

Canopy

Type

Theme Store

Theme Store ID

732

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna
Affirm

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

high

Strong content (68 blogs, 39 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

83 products63 collections39 pages68 blogs

Feb 2026

82 products63 collections39 pages68 blogs

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About Ettaloves

Ettaloves is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 83 products organized across 63 collections, making it comparable in size for the baby & kids category.

Theme and Design

Ettaloves uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ettaloves achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ettaloves uses judge.me for customer reviews and offers PayPal, Klarna, Affirm for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Ettaloves ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size. Over the past month, the store has grown its catalog by 1 products.

Last scanned

Feb 23, 2026

Ettaloves | Baby & Kids Store Analysis | CommerceRank