Niddlenoddle
niddlenoddle.com
Niddle Noddle is an online boutique offering thoughtfully curated children's clothing, toys, and accessories for babies and kids. The store features sustainable and ethically-made products including baby basics, knitwear, dresses, footwear (including Saltwater Sandals), and imaginative toys and games from premium brands.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,638
Collections
330
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Baby & Kids category average (56)
- Accessibility score is 65/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14757 / 16375
Faster than 10% of stores
Baby & Kids Ranking
#363 / 402
Top 90% in category
Category Avg Performance
56
-20 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.2s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#55 in Baby & Kids
Top 10% of stores
168% above average
1,638 products vs 612 avg
Slower than 90% of Baby & Kids stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
168% above average
avg
247% above average
avg
58% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 10% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Niddlenoddle
Niddlenoddle is a baby & kids ecommerce store built on shopify and operating in US. The store currently offers 1,638 products organized across 330 collections, making it larger than average for the baby & kids category.
Theme and Design
Niddlenoddle uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Niddlenoddle achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 65/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Niddlenoddle has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Niddlenoddle ranks #55 out of 575 stores we track. This places them in the top 10% of baby & kids stores by product catalog size.
Last scanned
Feb 20, 2026
