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Paulsandzapatitos

shopify

paulsandzapatitos.com

Pauls & Zapatitos is a children's fashion retailer offering quality clothing and footwear for babies through teenagers up to age 16. The store curates a wide selection of premium European and international brands including A Dee, KENZO, Levi's, and Geox, with a focus on both special occasion wear and everyday children's clothing.

Baby & Kids
Bespoke
US / USD
judge.me
PayPal +1
Visit Store

Performance Needs Attention

This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,796

Collections

134

Pages

13

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

B

77/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 18 points below Baby & Kids category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#14421 / 16375

Faster than 12% of stores

Baby & Kids Ranking

#352 / 402

Top 88% in category

Category Avg Performance

56

-18 below avg

Category Avg LCP

1.7s

38

Performance

85

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

8.6s

Speed Index

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#49 in Baby & Kids

Top 9% of stores

193% above average

1,796 products vs 612 avg

Slower than 88% of Baby & Kids stores

PageSpeed score: 38/100

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products1,796 / avg 612

193% above average

avg

Collections134 / avg 95

41% above average

avg

Pages13 / avg 19

32% below average

avg

Blog Posts3 / avg 33

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Theme Store

Theme Store ID

380

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 9% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

1,796 products134 collections13 pages3 blogs

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About Paulsandzapatitos

Paulsandzapatitos is a baby & kids ecommerce store built on shopify and operating in US. The store currently offers 1,796 products organized across 134 collections, making it larger than average for the baby & kids category.

Theme and Design

Paulsandzapatitos uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Paulsandzapatitos achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Paulsandzapatitos uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Paulsandzapatitos ranks #49 out of 575 stores we track. This places them in the top 9% of baby & kids stores by product catalog size.

Last scanned

Feb 20, 2026

Paulsandzapatitos | Baby & Kids Store Analysis | CommerceRank