Niknak
niknak.london
NikNak London is a luxury gift retailer specializing in distinctive and unusual presents including quirky wall art, sculptures, vases, lamps, and themed collections focused on automotive, aviation, and nautical interests. The store curates out-of-the-ordinary gift items and home accessories positioned as premium, unexpected gift solutions for various occasions and recipients.
Products
43
Collections
9
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#7856 / 16375
Faster than 52% of stores
Gifts & Hampers Ranking
#469 / 868
Top 54% in category
Category Avg Performance
59
+0 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.8s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#889 in Gifts & Hampers
Below 70% of stores
96% below average
43 products vs 1,035 avg
Slower than 54% of Gifts & Hampers stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
96% below average
avg
89% below average
avg
100% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 70% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Niknak
Niknak is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 43 products organized across 9 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Niknak uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Niknak achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Niknak has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Niknak ranks #889 out of 1277 stores we track. This places them in the top 70% of gifts & hampers stores by product catalog size.
Last scanned
Feb 19, 2026
