Nilarubia
nilarubia.co.uk
Nila Rubia offers a curated collection of hand block printed artisan clothing and accessories ethically produced in Rajasthan, India. The store features sustainable fashion including dresses, skirts, kaftans, jackets, coats, and scarves made from natural fabrics such as pure Indian cotton, merino wool, and bamboo, using traditional dyeing techniques including indigo and shibori.
Products
298
Collections
62
Pages
17
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 69/100 - improve for better UX and legal compliance
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
64% below average
298 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
64% below average
avg
33% below average
avg
59% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Nilarubia
Nilarubia is a fashion & clothing ecommerce store built on shopify and operating in NO. The store currently offers 298 products organized across 62 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Nilarubia uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Nilarubia achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 69/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Nilarubia uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Nilarubia ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 23, 2026
