Northernsoftplay
northernsoftplay.com
Northern Softplay is a UK manufacturer of softplay equipment and nursery furniture for early years settings and childcare facilities. The company produces a range of colorful soft play structures, climbing frames, safety mats, and interactive play equipment, all manufactured in-house in their Yorkshire factory.
Products
161
Collections
8
Pages
5
Blog Posts
52
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-2 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
74% below average
161 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
74% below average
avg
92% below average
avg
74% below average
avg
58% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Northernsoftplay
Northernsoftplay is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 161 products organized across 8 collections, making it comparable in size for the baby & kids category.
Theme and Design
Northernsoftplay uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Northernsoftplay achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Northernsoftplay has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Northernsoftplay ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 23, 2026
