Kubdirect
kubdirect.co.uk
Kub Direct is a UK-based retailer offering a curated selection of nursery furniture and baby essentials including cots, cot beds, mattresses, nursing chairs, strollers, and related accessories. The store emphasizes quality, safety, and comfort with features like free delivery on orders over £50 and a one-year warranty on products.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
107
Collections
68
Pages
17
Blog Posts
142
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#11934 / 16375
Faster than 27% of stores
Baby & Kids Ranking
#293 / 402
Top 73% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
315ms
Time to First Byte
10.2s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#267 in Baby & Kids
Above average (top 46%)
83% below average
107 products vs 612 avg
Slower than 73% of Baby & Kids stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
83% below average
avg
28% below average
avg
11% below average
avg
330% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 46% by catalog size
high
Strong content (142 blogs, 17 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Kubdirect
Kubdirect is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 107 products organized across 68 collections, making it comparable in size for the baby & kids category.
Theme and Design
Kubdirect uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kubdirect achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kubdirect uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Kubdirect ranks #267 out of 575 stores we track. This places them in the top 46% of baby & kids stores by product catalog size.
Last scanned
Feb 20, 2026
