Northwindsurfing
northwindsurfing.com
North is a specialized water sports retailer offering award-winning kiteboarding equipment, foil boards, wing foil technology, and windsurfing sails. The brand focuses on high-performance gear for kiteboarding, foiling, and windsurfing enthusiasts, featuring proprietary 3Di molded thermoformed sails and advanced control systems.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
485
Collections
56
Pages
209
Blog Posts
413
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13424 / 16375
Faster than 18% of stores
Sports & Outdoors Ranking
#580 / 716
Top 81% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
172ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
1287ms
Time to First Byte
15.7s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#274 in Sports & Outdoors
Top 25% of stores
50% below average
485 products vs 976 avg
Slower than 81% of Sports & Outdoors stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
50% below average
avg
63% below average
avg
621% above average
avg
577% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 25% by catalog size
high
Strong content (413 blogs, 209 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Northwindsurfing
Northwindsurfing is a sports & outdoors ecommerce store built on shopify and operating in ES. The store currently offers 485 products organized across 56 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Northwindsurfing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Northwindsurfing achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Northwindsurfing has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Northwindsurfing ranks #274 out of 1076 stores we track. This places them in the top 25% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
