Noughtyhaircare
noughtyhaircare.co.uk
Noughty Haircare is an award-winning vegan and cruelty-free haircare brand offering natural formulas with up to 97% natural ingredients. The range includes specialized products for curl care and scalp treatments, positioning itself as a clean, conscious, and ethically-minded haircare provider.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
70
Collections
80
Pages
71
Blog Posts
83
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13278 / 16375
Faster than 19% of stores
Beauty & Cosmetics Ranking
#307 / 403
Top 76% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
195ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
—
Time to First Byte
9.9s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#226 in Beauty & Cosmetics
Above average (top 40%)
78% below average
70 products vs 315 avg
Slower than 76% of Beauty & Cosmetics stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
78% below average
avg
54% above average
avg
274% above average
avg
207% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 40% by catalog size
high
Strong content (83 blogs, 71 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Noughtyhaircare
Noughtyhaircare is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 70 products organized across 80 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Noughtyhaircare uses the Stiletto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Noughtyhaircare achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Noughtyhaircare uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Noughtyhaircare ranks #226 out of 572 stores we track. This places them in the top 40% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
