Haircoloursdirect
haircoloursdirect.com
Hair Colours Direct is a professional beauty supply store offering salon-grade hair colouring products from brands like BBCos, including permanent, semi-permanent, and temporary hair colours, along with developers and professional tools for hairdressers and colourists.
Products
57
Collections
35
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#2494 / 16375
Faster than 85% of stores
Beauty & Cosmetics Ranking
#67 / 403
Top 17% in category
Category Avg Performance
56
+16 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#257 in Beauty & Cosmetics
Above average (top 45%)
82% below average
57 products vs 315 avg
Faster than 83% of Beauty & Cosmetics stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
82% below average
avg
33% below average
avg
100% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 45% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
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About Haircoloursdirect
Haircoloursdirect is a beauty & cosmetics ecommerce store built on Shopify and operating in GB. The store currently offers 57 products organized across 35 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Haircoloursdirect uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Haircoloursdirect achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Haircoloursdirect has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Haircoloursdirect ranks #257 out of 572 stores we track. This places them in the top 45% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
