Novatan
novatan.co.uk
NovaTan is a beauty and skincare brand specializing in self-tanning products and formulas designed to deliver a deep, sun-kissed glow while providing skin nourishment. Their product range features expertly crafted self-tan solutions formulated with skin-loving ingredients suitable for all skin types.
Products
9
Collections
2
Pages
1
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
98% below average
9 products vs 445 avg
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
98% below average
avg
97% below average
avg
97% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (1 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Novatan
Novatan is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 9 products organized across 2 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Novatan uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Tech Stack
Beyond the core Shopify platform, Novatan has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Novatan ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Mar 6, 2026
