Nylahsnaturals
nylahsnaturals.com
Nylah's Naturals is an all-natural hair care brand offering specialized products designed for afro-textured hair, including hair growth serums, treatment sets, and professional trichologist consultations. The brand emphasizes award-winning formulations and provides personalized hair guidance through quizzes and expert consultations.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
54
Collections
53
Pages
59
Blog Posts
76
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15549 / 16375
Faster than 5% of stores
Beauty & Cosmetics Ranking
#377 / 403
Top 94% in category
Category Avg Performance
56
-25 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
205ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
516ms
Time to First Byte
23.8s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#263 in Beauty & Cosmetics
Above average (top 46%)
83% below average
54 products vs 315 avg
Slower than 94% of Beauty & Cosmetics stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
83% below average
avg
2% above average
avg
211% above average
avg
181% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 46% by catalog size
high
Strong content (76 blogs, 59 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Nylahsnaturals
Nylahsnaturals is a beauty & cosmetics ecommerce store built on shopify and operating in FR. The store currently offers 54 products organized across 53 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Nylahsnaturals uses the Taste theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Nylahsnaturals achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Nylahsnaturals uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Nylahsnaturals ranks #263 out of 572 stores we track. This places them in the top 46% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 20, 2026
