Online Sports Shop
online-sports-shop.co.uk
David O Jones Online Sports is an independent sports retailer based in West Sussex, UK, offering a wide range of sports equipment and goods across numerous disciplines including football, cricket, tennis, badminton, rugby, golf, and fitness. Trading for over 70 years with both physical and online presence, the store provides specialized sports merchandise and athletic supplies.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,154
Collections
222
Pages
13
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Sports & Fitness category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14756 / 16375
Faster than 10% of stores
Sports & Fitness Ranking
#130 / 144
Top 90% in category
Category Avg Performance
58
-22 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.9s
Speed Index
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#10 in Sports & Fitness
Top 5% of stores
393% above average
3,154 products vs 640 avg
Slower than 90% of Sports & Fitness stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 218 stores in Sports & Fitness
393% above average
avg
264% above average
avg
38% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Online Sports Shop
Online Sports Shop is a sports & fitness ecommerce store built on shopify and operating in CA. The store currently offers 3,154 products organized across 222 collections, making it larger than average for the sports & fitness category.
Theme and Design
Online Sports Shop uses the Refresh theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Online Sports Shop achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Online Sports Shop has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Sports & Fitness category, Online Sports Shop ranks #10 out of 218 stores we track. This places them in the top 5% of sports & fitness stores by product catalog size.
Last scanned
Feb 19, 2026
