Onlinecarpets
onlinecarpets.co.uk
Online Carpets is a UK-based flooring retailer specializing in carpets, vinyl flooring, laminate, luxury vinyl tiles, engineered wood, and carpet underlay. The store offers free delivery on orders over £249, free samples, and a price match guarantee, positioning itself as the largest online flooring store in the UK.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
5,151
+276Collections
467
+20Pages
32
Blog Posts
81
+4CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Home Improvement category average (56)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15928 / 16375
Faster than 3% of stores
Home Improvement Ranking
#324 / 334
Top 97% in category
Category Avg Performance
56
-30 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.820
Cumulative Layout Shift
125ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
388ms
Time to First Byte
10.4s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#30 in Home Improvement
Top 6% of stores
231% above average
5,151 products vs 1,558 avg
Slower than 97% of Home Improvement stores
PageSpeed score: 26/100
+276 products
Over the past few months
Category Benchmarks
Compared to 503 stores in Home Improvement
231% above average
avg
456% above average
avg
39% above average
avg
47% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+6%)
4 months
Since Dec 2025
Top 10% largest catalog
Top 6% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Dec 2025
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Onlinecarpets
Onlinecarpets is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 5,151 products organized across 467 collections, making it larger than average for the home improvement category.
Theme and Design
Onlinecarpets uses the Debut theme from the Shopify Theme Store. This theme choice is used by 7% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Onlinecarpets achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Onlinecarpets has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Onlinecarpets ranks #30 out of 503 stores we track. This places them in the top 6% of home improvement stores by product catalog size. Over the past few months, the store has grown its catalog by 276 products.
Last scanned
Feb 18, 2026
