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Onlinecarpets

shopify

onlinecarpets.co.uk

Online Carpets is a UK-based flooring retailer specializing in carpets, vinyl flooring, laminate, luxury vinyl tiles, engineered wood, and carpet underlay. The store offers free delivery on orders over £249, free samples, and a price match guarantee, positioning itself as the largest online flooring store in the UK.

Home Improvement
Debut
GB / GBP
PayPal +2
Visit Store

Performance Needs Attention

This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

5,151

+276

Collections

467

+20

Pages

32

Blog Posts

81

+4

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 30 points below Home Improvement category average (56)
  • Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#15928 / 16375

Faster than 3% of stores

Home Improvement Ranking

#324 / 334

Top 97% in category

Category Avg Performance

56

-30 below avg

Category Avg LCP

1.8s

Slower than avg

26

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.2s

Largest Contentful Paint

CLSpoor

0.820

Cumulative Layout Shift

INPgood

125ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.7s

First Contentful Paint

TTFBgood

388ms

Time to First Byte

SIpoor

10.4s

Speed Index

Store Audit

Actionable insights compared to 503 Home Improvement stores

#30 in Home Improvement

Top 6% of stores

231% above average

5,151 products vs 1,558 avg

Slower than 97% of Home Improvement stores

PageSpeed score: 26/100

+276 products

Over the past few months

Category Benchmarks

Compared to 503 stores in Home Improvement

Products5,151 / avg 1,558

231% above average

avg

Collections467 / avg 84

456% above average

avg

Pages32 / avg 23

39% above average

avg

Blog Posts81 / avg 55

47% above average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+6%)

Tracking History

4 months

Since Dec 2025

Market Position

Top 10% largest catalog

Top 6% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (28% of category uses one)

Business Sophistication

Developing

InternationalLegacy Theme

Store Timeline & History

Feb 2026

5,151 products467 collections32 pages81 blogs

Dec 2025

4,875 products447 collections32 pages77 blogs

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About Onlinecarpets

Onlinecarpets is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 5,151 products organized across 467 collections, making it larger than average for the home improvement category.

Theme and Design

Onlinecarpets uses the Debut theme from the Shopify Theme Store. This theme choice is used by 7% of home improvement stores.

Performance Analysis

Based on Google PageSpeed Insights, Onlinecarpets achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Onlinecarpets has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Home Improvement category, Onlinecarpets ranks #30 out of 503 stores we track. This places them in the top 6% of home improvement stores by product catalog size. Over the past few months, the store has grown its catalog by 276 products.

Last scanned

Feb 18, 2026

Onlinecarpets | Home Improvement Store Analysis | CommerceRank