Opvbeauty
opvbeauty.co.uk
OPV Beauty is a UK-based cosmetics retailer specializing in cruelty-free makeup products and accessories. The store offers a comprehensive range including eyeshadow palettes, makeup brushes, foundations, highlighters, blushes, lashes, and glitter products, positioning itself as a leading UK seller of makeup and brush collections.
Products
274
Collections
54
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11162 / 16375
Faster than 32% of stores
Beauty & Cosmetics Ranking
#258 / 403
Top 64% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
—
Time to First Byte
5.9s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#105 in Beauty & Cosmetics
Top 18% of stores
13% below average
274 products vs 315 avg
Slower than 64% of Beauty & Cosmetics stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
13% below average
avg
4% above average
avg
26% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 18% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Opvbeauty
Opvbeauty is a beauty & cosmetics ecommerce store built on shopify and operating in AU. The store currently offers 274 products organized across 54 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Opvbeauty uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Opvbeauty achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Opvbeauty uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Opvbeauty ranks #105 out of 572 stores we track. This places them in the top 18% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
