Paperself
paperself.com
PAPERSELF is a beauty and cosmetics brand known for its original paper lashes and hand-drawn temporary tattoo designs. The store offers a curated collection of realistic temporary body art, cosmetic accessories including sheer socks and hand creams, marketed toward creative consumers seeking artistic beauty products.
Products
287
Collections
29
Pages
10
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#9128 / 16375
Faster than 44% of stores
Beauty & Cosmetics Ranking
#199 / 403
Top 49% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.7s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#102 in Beauty & Cosmetics
Top 18% of stores
9% below average
287 products vs 315 avg
Faster than 51% of Beauty & Cosmetics stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
9% below average
avg
44% below average
avg
47% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 18% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Paperself
Paperself is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 287 products organized across 29 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Paperself uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Paperself achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 73/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Paperself has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Paperself ranks #102 out of 572 stores we track. This places them in the top 18% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
