Organic Zoo
organic-zoo.com
Organic Zoo is a sustainable fashion retailer specializing in organic baby clothes and accessories made from 100% organic cotton for newborns, babies, and toddlers. The brand offers a range of clothing items including bodysuits, onesies, dresses, leggings, tops, and other apparel with an emphasis on sustainable, creative, and comfortable designs.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
361
Collections
94
Pages
49
Blog Posts
86
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.020
Cumulative Layout Shift
152ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
41% below average
361 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
41% below average
avg
1% below average
avg
158% above average
avg
161% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (86 blogs, 49 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Organic Zoo
Organic Zoo is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 361 products organized across 94 collections, making it comparable in size for the baby & kids category.
Theme and Design
Organic Zoo uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Organic Zoo achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Organic Zoo has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Organic Zoo ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 23, 2026
