Originalmetalsigns
originalmetalsigns.co.uk
The Original Metal Sign Company manufactures and sells British-made decorative wall art, including personalized metal signs, wooden signs, metal danglers, fridge magnets, mugs, and coasters. The store offers themed collections spanning home and bar décor, pet signs, and licensed character designs.
Products
2,567
Collections
124
Pages
18
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-5 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
78ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
291ms
Time to First Byte
11.7s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
186% above average
2,567 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 53/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
186% above average
avg
59% above average
avg
10% below average
avg
90% below average
avg
Category Intelligence
How Originalmetalsigns compares to other homeware stores
0%
of Homeware stores use Kudobuzz
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Kudobuzz
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Originalmetalsigns
Originalmetalsigns is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 2,567 products organized across 124 collections, making it larger than average for the homeware category.
Theme and Design
Originalmetalsigns uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Originalmetalsigns achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Originalmetalsigns uses Kudobuzz for customer reviews. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Originalmetalsigns ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 22, 2026
