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Ottersandbutterflies

shopify

ottersandbutterflies.co.uk

Buckfast Butterfly Farm and Dartmoor Otters Sanctuary is a Devon-based wildlife attraction offering visitor experiences including otter encounters, feeding times, and keeper experiences. The site operates a gift shop selling otter-themed and butterfly-themed merchandise and gifts.

Visit Store

Products

142

Collections

8

Pages

50

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

51/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 56 points below Travel & Experiences category average (56)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Travel & Experiences Ranking

#1 / 80

Top 1% in category

Category Avg Performance

56

Score unavailable

Category Avg LCP

2.0s

Faster than avg

Performance

91

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

90ms

Interaction to Next Paint

Additional Metrics

FCPpoor

4.3s

First Contentful Paint

TTFBgood

602ms

Time to First Byte

SIpoor

8.9s

Speed Index

Store Audit

Actionable insights compared to 141 Travel & Experiences stores

#9 in Travel & Experiences

Top 6% of stores

5% below average

142 products vs 149 avg

Category Benchmarks

Compared to 141 stores in Travel & Experiences

Products142 / avg 149

5% below average

avg

Collections8 / avg 38

79% below average

avg

Pages50 / avg 26

92% above average

avg

Blog Posts3 / avg 27

89% below average

avg

Theme & Design

Theme Name

Motion

Type

Theme Store

Theme Store ID

847

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 6% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (22% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

142 products8 collections50 pages3 blogs

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About Ottersandbutterflies

Ottersandbutterflies is a travel & experiences ecommerce store built on shopify and operating in FR. The store currently offers 142 products organized across 8 collections, making it comparable in size for the travel & experiences category.

Theme and Design

Ottersandbutterflies uses the Motion theme from the Shopify Theme Store. This theme choice is used by 3% of travel & experiences stores.

Tech Stack

Beyond the core Shopify platform, Ottersandbutterflies has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Travel & Experiences category, Ottersandbutterflies ranks #9 out of 141 stores we track. This places them in the top 6% of travel & experiences stores by product catalog size.

Last scanned

Feb 22, 2026

Ottersandbutterflies | Travel & Experiences Store Analysis | CommerceRank