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Briggs Riley

shopify

briggs-riley.co.uk

Briggs & Riley UK is a luxury luggage retailer offering premium travel bags, suitcases, backpacks, and travel accessories. The brand positions itself as an engineering-focused travel solutions provider with a lifetime guarantee, selling cabin luggage, checked luggage, hard shell and soft-sided options, carry-on bags, and travel accessories.

Travel & Experiences
Bespoke
FR / EUR
Yotpo
PayPal +3
Visit Store

Performance Needs Attention

This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

140

Collections

90

Pages

52

Blog Posts

79

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 28 points below Travel & Experiences category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 20 Feb 2026

Overall Ranking

#15824 / 16375

Faster than 3% of stores

Travel & Experiences Ranking

#76 / 80

Top 95% in category

Category Avg Performance

56

-28 below avg

Category Avg LCP

2.0s

Slower than avg

28

Performance

90

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.4s

Largest Contentful Paint

CLSgood

0.090

Cumulative Layout Shift

INPgood

112ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 141 Travel & Experiences stores

#26 in Travel & Experiences

Top 18% of stores

6% below average

140 products vs 149 avg

Slower than 95% of Travel & Experiences stores

PageSpeed score: 28/100

Category Benchmarks

Compared to 141 stores in Travel & Experiences

Products140 / avg 149

6% below average

avg

Collections90 / avg 38

137% above average

avg

Pages52 / avg 26

100% above average

avg

Blog Posts79 / avg 27

193% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal
Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 18% by catalog size

Content Investment

high

Strong content (79 blogs, 52 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

140 products90 collections52 pages79 blogs

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About Briggs Riley

Briggs Riley is a travel & experiences ecommerce store built on shopify and operating in FR. The store currently offers 140 products organized across 90 collections, making it comparable in size for the travel & experiences category.

Theme and Design

Briggs Riley uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Briggs Riley achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Briggs Riley uses Yotpo for customer reviews and offers PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Travel & Experiences category, Briggs Riley ranks #26 out of 141 stores we track. This places them in the top 18% of travel & experiences stores by product catalog size.

Last scanned

Feb 19, 2026

Briggs Riley | Travel & Experiences Store Analysis | CommerceRank