Stila
stila.co.uk
Stila Cosmetics UK is the official UK retailer of Stila, a cruelty-free makeup brand specializing in artistry-proven eye makeup and color cosmetics. The store offers seasonal collections featuring eyeshadows, eyeliners, and other makeup products with a focus on bold, blendable formulations available for purchase with free UK shipping over £30.
Products
308
Collections
115
Pages
36
Blog Posts
56
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#10774 / 16375
Faster than 34% of stores
Beauty & Cosmetics Ranking
#248 / 403
Top 62% in category
Category Avg Performance
56
-4 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
122ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
284ms
Time to First Byte
6.6s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#96 in Beauty & Cosmetics
Top 17% of stores
2% below average
308 products vs 315 avg
Slower than 62% of Beauty & Cosmetics stores
PageSpeed score: 52/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
2% below average
avg
121% above average
avg
89% above average
avg
107% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 17% by catalog size
high
Strong content (56 blogs, 36 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Stila
Stila is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 308 products organized across 115 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Stila uses the Combine theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Stila achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Stila uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Stila ranks #96 out of 572 stores we track. This places them in the top 17% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
