Pashley
pashley.co.uk
Pashley Cycles is England's longest-established bicycle manufacturer, producing handcrafted road bikes, gravel bikes, urban commuters, electric bikes, tricycles, and cargo bikes designed and made in Britain since 1926. The company offers bespoke cycling products for both personal and business customers, including custom branded bicycles and micromobility solutions.
Products
157
Collections
53
Pages
58
Blog Posts
212
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-2 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
342ms
Time to First Byte
10.9s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
84% below average
157 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
84% below average
avg
65% below average
avg
100% above average
avg
248% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (212 blogs, 58 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Pashley
Pashley is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 157 products organized across 53 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Pashley uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pashley achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pashley has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Pashley ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
