Wildlandpro
wildlandpro.com
Wildland Pro is an exclusive retailer specializing in high-quality outdoor gear and equipment for wildland firefighting, search and rescue, emergency medical services personnel, and outdoor enthusiasts. The store carries premium brands including Patagonia and their own Bullkelp Bedrolls line, targeting both professional agencies and civilians who demand quality outdoor equipment.
Products
105
Collections
12
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10691 / 16375
Faster than 35% of stores
Sports & Outdoors Ranking
#441 / 716
Top 62% in category
Category Avg Performance
56
-3 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
120ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#527 in Sports & Outdoors
Above average (top 49%)
89% below average
105 products vs 976 avg
Slower than 62% of Sports & Outdoors stores
PageSpeed score: 53/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
89% below average
avg
92% below average
avg
45% below average
avg
95% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 49% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Wildlandpro
Wildlandpro is a sports & outdoors ecommerce store built on Shopify and operating in GB. The store currently offers 105 products organized across 12 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Wildlandpro uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wildlandpro achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wildlandpro has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Wildlandpro ranks #527 out of 1076 stores we track. This places them in the top 49% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
