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Pennylevi

shopify

pennylevi.com

Penny Levi London is a fashion-forward jewellery designer and distributor specializing in unique and contemporary designs across bracelets, necklaces, earrings, and rings. The brand positions itself as a trendsetter in the jewellery market, offering distinctive accessories for fashion-conscious consumers.

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Products

514

Collections

8

Pages

6

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance20/25 (Good)
catalog20/25 (Established)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content10/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#1677 / 16375

Faster than 90% of stores

Jewellery & Watches Ranking

#64 / 758

Top 8% in category

Category Avg Performance

57

+17 above avg

Category Avg LCP

1.8s

74

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

3.5s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#261 in Jewellery & Watches

Top 24% of stores

36% below average

514 products vs 802 avg

Faster than 92% of Jewellery & Watches stores

PageSpeed score: 74/100

No BNPL options

64% of Jewellery & Watches stores offer PayPal

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products514 / avg 802

36% below average

avg

Collections8 / avg 72

89% below average

avg

Pages6 / avg 28

79% below average

avg

Blog Posts5 / avg 46

89% below average

avg

Category Intelligence

How Pennylevi compares to other jewellery & watches stores

Theme Adoption

11%

of Jewellery & Watches stores use this theme

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

514 products8 collections6 pages5 blogs

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About Pennylevi

Pennylevi is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 514 products organized across 8 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Pennylevi uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Pennylevi achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Pennylevi has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, Pennylevi ranks #261 out of 1082 stores we track. This places them in the top 24% of jewellery & watches stores by product catalog size.

Last scanned

Feb 19, 2026

Pennylevi | Jewellery & Watches Store Analysis | CommerceRank