Back to Directory

Avitajewellery

shopify

avitajewellery.co.uk

Avita Jewellery is a London-based luxury jeweller specializing in bespoke engagement rings and wedding bands featuring lab-grown and natural diamonds. The store offers custom-made fine jewellery with hand-crafted manufacturing, a 10-year warranty, and operates by appointment from a private central London studio.

Visit Store

Products

528

Collections

49

Pages

46

Blog Posts

63

CommerceRank Score

Overall store health assessment based on 5 key factors

B

72/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#8655 / 16375

Faster than 47% of stores

Jewellery & Watches Ranking

#403 / 758

Top 53% in category

Category Avg Performance

57

+0 above avg

Category Avg LCP

1.8s

57

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

9.3s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#255 in Jewellery & Watches

Top 24% of stores

34% below average

528 products vs 802 avg

Slower than 53% of Jewellery & Watches stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products528 / avg 802

34% below average

avg

Collections49 / avg 72

32% below average

avg

Pages46 / avg 28

64% above average

avg

Blog Posts63 / avg 46

37% above average

avg

Theme & Design

Theme Name

Prestige

Type

Theme Store

Theme Store ID

855

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

528 products49 collections46 pages63 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Avitajewellery

Avitajewellery is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 528 products organized across 49 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Avitajewellery uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Avitajewellery achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Avitajewellery has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Avitajewellery ranks #255 out of 1082 stores we track. This places them in the top 24% of jewellery & watches stores by product catalog size.

Last scanned

Feb 20, 2026

Avitajewellery | Jewellery & Watches Store Analysis | CommerceRank