Perfectcharm
perfectcharm.co.uk
Perfectcharm is a British jewelry maker based in the Birmingham Jewellery Quarter that specializes in handcrafted gold and silver charms, including Sterling Silver, 9ct and 18ct gold options. The business also creates custom personalized jewelry featuring fingerprints, footprints, and handprints, and offers silver clay jewelry courses.
Products
1,174
Collections
112
Pages
19
Blog Posts
27
CommerceRank Score
Overall store health assessment based on 5 key factors
82/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+6 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
46% above average
1,174 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
46% above average
avg
56% above average
avg
32% below average
avg
41% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Perfectcharm
Perfectcharm is a jewellery & watches ecommerce store built on shopify and operating in FR. The store currently offers 1,174 products organized across 112 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Perfectcharm uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Perfectcharm achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Perfectcharm uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Perfectcharm ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
