Danielladraper
danielladraper.com
Daniella Draper is a luxury British jewellery brand offering handcrafted pieces inspired by nature. The store features designer jewellery collections including earrings, charms, and other accessories, positioned as heirloom-quality pieces designed for lifetimes of wear.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,169
+96Collections
408
+62Pages
76
+3Blog Posts
29
+1CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Jewellery & Watches category average (57)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15174 / 16375
Faster than 7% of stores
Jewellery & Watches Ranking
#714 / 758
Top 94% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.020
Cumulative Layout Shift
144ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
363ms
Time to First Byte
14.0s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#114 in Jewellery & Watches
Top 11% of stores
46% above average
1,169 products vs 802 avg
Slower than 94% of Jewellery & Watches stores
PageSpeed score: 33/100
+113 products
Over the past few months
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
46% above average
avg
467% above average
avg
171% above average
avg
37% below average
avg
Category Intelligence
How Danielladraper compares to other jewellery & watches stores
7%
of Jewellery & Watches stores use TrustPilot
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Growing (+11%)
Added 96 products last month
1+ year
Since Dec 2024
Larger than 75% of category
Top 11% by catalog size
high
Strong content (29 blogs, 76 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Danielladraper
Danielladraper is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 1,169 products organized across 408 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Danielladraper uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Danielladraper achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Danielladraper uses TrustPilot for customer reviews. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Danielladraper ranks #114 out of 1082 stores we track. This places them in the top 11% of jewellery & watches stores by product catalog size. Over the past few months, the store has grown its catalog by 113 products.
Last scanned
Feb 18, 2026
