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Phipps

shopify

phipps.international

PHIPPS is an American heritage clothing brand offering ready-to-wear apparel and accessories including outerwear, pants, shirts, sweatshirts, t-shirts, and jewelry. The store features seasonal collections, vintage items, and a curated selection of fundamentals and contemporary pieces.

Fashion & Clothing
Debut
US / USD
PayPal +1
Visit Store

Products

114

-3

Collections

19

Pages

10

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

41/100

authority10/40 (Developing)
performance18/25 (Good)
catalog8/15 (Established)
growth2/15 (Shrinking)
tech Stack3/5 (Partial)

Top Recommendations

  • Product count is declining — review catalogue strategy
  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 4402 Fashion & Clothing stores

#2217 in Fashion & Clothing

Above average (top 50%)

86% below average

114 products vs 815 avg

-61 products

Over the past 1 years

Category Benchmarks

Compared to 4402 stores in Fashion & Clothing

Products114 / avg 815

86% below average

avg

Collections19 / avg 87

78% below average

avg

Pages10 / avg 24

58% below average

avg

Blog Posts2 / avg 31

94% below average

avg

Domain Authority

Backlink strength & referring domains

24/ 100

Referring Domains

28

Total Links

28

Top Linking Domains

  • s-corp.wtf1
  • 10magazine.com1
  • lenewblack.com1
  • manintown.com1
  • onlygreatstyle.com1

Data via Crawly Backlink Checker

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Declining (-35%)

Tracking History

Unknown

Market Position

Above average catalog size

Top 50% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Mature stack

No review platform (27% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Jun 2026

114 products

Jun 2026

117 products

May 2026

114 products19 collections10 pages2 blogs

Jul 2025

153 products24 collections20 pages6 blogs

Jun 2025

137 products24 collections20 pages6 blogs

May 2025

138 products23 collections20 pages6 blogs

Apr 2025

136 products23 collections20 pages6 blogs

Mar 2025

178 products23 collections20 pages6 blogs

Mar 2025

175 products23 collections20 pages6 blogs

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About Phipps

Phipps is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 114 products organized across 19 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Phipps uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.

Tech Stack

Beyond the core Shopify platform, Phipps has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Phipps ranks #2217 out of 4402 stores we track. This places them in the top 50% of fashion & clothing stores by product catalog size. Over the past 1 years, the store has reduced its catalog by 61 products.

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