Phipps
phipps.international
PHIPPS is an American heritage clothing brand offering ready-to-wear apparel and accessories including outerwear, pants, shirts, sweatshirts, t-shirts, and jewelry. The store features seasonal collections, vintage items, and a curated selection of fundamentals and contemporary pieces.
Products
153
+16Collections
24
Pages
20
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2514 / 16375
Faster than 85% of stores
Fashion & Clothing Ranking
#503 / 2989
Top 17% in category
Category Avg Performance
57
+14 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
85ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1942 in Fashion & Clothing
Above average (top 44%)
81% below average
153 products vs 819 avg
Faster than 83% of Fashion & Clothing stores
PageSpeed score: 71/100
-22 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
81% below average
avg
74% below average
avg
51% below average
avg
81% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-13%)
Added 16 products last month
1+ year
Since Dec 2024
Above average catalog size
Top 44% by catalog size
low
Basic content (20 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Phipps
Phipps is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 153 products organized across 24 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Phipps uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Phipps achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Phipps has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Phipps ranks #1942 out of 4419 stores we track. This places them in the top 44% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 22 products.
Last scanned
Feb 18, 2026
