Picklesandlillies
picklesandlillies.co.uk
Pickles & Lillies is an independent children's retailer offering quality childrenswear from ethical brands including Frugi and Kite Clothing, alongside a curated selection of traditional wooden toys, soft toys, and educational games. The store stocks items across baby bedtime, day outfits, and toy categories including Lanka Kade figures and puzzles.
Products
919
Collections
54
Pages
16
Blog Posts
78
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+8 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.3s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
50% above average
919 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
50% above average
avg
43% below average
avg
16% below average
avg
136% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (78 blogs, 16 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Picklesandlillies
Picklesandlillies is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 919 products organized across 54 collections, making it larger than average for the baby & kids category.
Theme and Design
Picklesandlillies uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Picklesandlillies achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Picklesandlillies has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Picklesandlillies ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
