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Pinsandneedles

shopify

pinsandneedles.org.uk

Pins & Needles is a wholesale haberdashery supplier specializing in cutting room papers, designing equipment, accessories, packaging solutions (polythene bags, kraft paper, garment covers, mailing bags), marking media, and cutting tools for garment manufacturers, fashion designers, design colleges, dressmakers, tailors, and packaging departments.

B2B Ecommerce
Dawn
GB / GBP
judge.me
Pipe +2
Visit Store

Products

860

Collections

99

Pages

18

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

B

81/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

B2B Ecommerce Ranking

#1 / 162

Top 1% in category

Category Avg Performance

57

+0 above avg

Category Avg LCP

1.9s

Faster than avg

57

Performance

97

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.060

Cumulative Layout Shift

INPgood

78ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 282 B2B Ecommerce stores

#2 in B2B Ecommerce

Top 1% of stores

22% above average

860 products vs 703 avg

Faster than 99% of B2B Ecommerce stores

PageSpeed score: 57/100

Category Benchmarks

Compared to 282 stores in B2B Ecommerce

Products860 / avg 703

22% above average

avg

Collections99 / avg 47

111% above average

avg

Pages18 / avg 19

5% below average

avg

Blog Posts5 / avg 34

85% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

Pipe
PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (18 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

860 products99 collections18 pages5 blogs

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About Pinsandneedles

Pinsandneedles is a b2b ecommerce ecommerce store built on shopify and operating in GB. The store currently offers 860 products organized across 99 collections, making it larger than average for the b2b ecommerce category.

Theme and Design

Pinsandneedles uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of b2b ecommerce stores.

Performance Analysis

Based on Google PageSpeed Insights, Pinsandneedles achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Pinsandneedles uses judge.me for customer reviews and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the B2B Ecommerce category, Pinsandneedles ranks #2 out of 282 stores we track. This places them in the top 1% of b2b ecommerce stores by product catalog size.

Last scanned

Feb 22, 2026

Pinsandneedles | B2B Ecommerce Store Analysis | CommerceRank